I came across this video ad on life insurance for father and son. It’s quite touching.
Not surprisingly the ad uses a bit of shock value to get you to think about life insurance. They’re trying to get you to think about dying and thus want to buy life insurance. In the life insurance industry this practice is known as ‘driving the hearse up to the door’. I don’t particularly like the practice as I prefer to be more factual and financial on the purchase of life insurance than emotional.
Nevertheless the video is an interesting perspective on family and children; from that angle it’s a great video. Reminds us that we’re all gone at some point and our kids will leave sometime too - so treasure the time we have together and ensure you have no regrets.
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