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Glenn Cooke is “The Term Guy™”. Glenn has been involved in the life insurance industry since 1986. Originally on the tech side of things, in 2007 he became a licensed insurance broker, pioneering life insurance online in Canada. A top broker, he worked with thousands of clients in his career as an advisor. In 2017 he returned to the tech side of things and now works in the life insurance industry doing internet marketing and technology. Note that Glenn is not a licensed life insurance broker and does not sell life insurance.

Glenn is committed to term life insurance – here’s his tattoo:

That’s the formula for the Actuarial Present Value for term life insurance for N years for a life currently aged X. Here’s the formula in more detail:

Glenn has been quoted extensively in national newspapers, finance books, blogs, TV and radio. Here are some of his appearances:

  • PWL Capital Podcast – December 2018. Ben Felix of PWL Capital interviews Glenn Cooke on everything from selling online vs traditional sales, to when to use permanent insurance.
  • Life Health Professional – August 2016. This industry magazine shines a spotlight on Glenn Cooke and challenges as we break new ground with the life companies.
  • – February 2016. The ‘front page of the internet’ and one of the world’s busiest sites invited Glenn to do an AMA (Ask Me Anything) on the subject of insurance sales online. Glenn will also be one of the first 5 AMA’s (Ask Me Anything) in March in the Canadian personal finance sub-section of this site.
  • Globe And Mail – January 2016. The Globe and Mail quotes Glenn on the subject of Critical Illness Insurance.
  • MoneySense Magazine – November 2015. In the November edition of the magazine, Glenn Cooke is referenced on how much life insurance consumers should have.
  • Insurance News Net – September 2015. The U.S.’s premium insurance news magazine quotes Glenn Cooke in their annual article on technology and insurance.
  • CBC Radio Halifax – September 2015. Interviews Glenn Cooke on the subject of Critical Illness insurance and recent marketing efforts by some life insurance companies.
  • Podcast –, a resource for American insurance brokers, interviews Glenn Cooke on how he offers life insurance to consumers through his website and over the internet.
  • Alberta PrimeTime – August 2014. Alberta PrimeTime TV interviews Glenn Cooke on critical illness insurance.
  • Globe and Mail – August 17, 2014. Glenn Cooke is quoted extensively on some of the pitfalls of Critical Illness insurance.
  • Canadian Moneysaver Magazine – September 2014. Canadian Money Saver magazine publishes Glenn’s article on pitfalls of no medical exam life insurance. Glenn even made the cover of the magazine!
  • Insurance Business America – publishes an article by Glenn Cooke on how to sell life insurance online.
  • Toronto Star – April 2014, Toronto Star journalist Sheryl Smolkin’s article on the pitfalls of critical illness insurance quote Glenn Cooke.
  • Insurance Business magazine – March 2014. Glenn is interviewed for his comments on direct marketing of life insurance via the internet and direct mail.
  • Investor’s Aid – March 2014. Glenn Cooke is invited to be Insurance Expert for this fee basedonline investment advisory firm.
  • Globe and Mail – Rob Carrick of the Globe and Mail mentions an article on Critical Illness Insurance written by Glenn Cooke. March 11, 2014
  • Preet Banerjee – January 14, 2014. Preet Banerjee, Globe and Mail columnist and star of TV show Million Dollar Neighbourhood quotes Glenn Cooke numerous times in his new book “Stop Over Thinking Your Money!”
  • MoneySense Magazine – Glenn Cooke answers the question “how much life insurance?”.
  • Toronto Star – July 2, 2013, James Daw points to our life expectancy calculator. An excellent article, James points out that a life expectancy calculator doesn’t just show you your ‘average’ life expectancy, but also notes that 50% of people will live past that average. In other words, don’t plan your finances around dying at your life expectancy – you’ve got a 1 in 2 chance of living past that age.
  • News Talk 1010 Radio (Toronto) – March 18, 2013. Glenn was interviewed by Gail Vaz-Oxlade on the controversial subject of life insurance on children.
  • Moneysense Magazine – December 2012. This article discusses the pricing of the much-maligned whole life, showing that recent changes have made it more competitive.Glenn Cooke is quoted as challenging traditional numbers.
  • Canadian Personal Finance Conference 2012 – September 22, 2012. This conference gathered the top Canadian financial bloggers and traditional media (Toronto Star, etc). Glenn Cooke spoke on busting life insurance myths perpetuated on the internet (i.e. buy term invest the difference, whole life cash values, renewing term polices).
  • News Talk 1010 Radio (Toronto) – July 2012. Gail Vax Oxlade interviews Glenn Cooke live about life insurance on her radio show.
  • Globe and Mail – September 1, 2012. Larry MacDonald interviews Glenn Cooke about his investing approach based on research rather than sales hype.
  • Moneysense Magazine – June 2012. Glenn Cooke addresses reader’s questions on mortgage life insurance.
  • Boomer and Echo – February 2012, this popular financial website published an article from Glenn Cooke. that shows a fresh perspective on health and dental insurance.
  • Moneysense Magazine – November 2011, Dan Bortolotti quotes Glenn Cooke, noting that while term insurance is appropriate for over 90% of our clients, permanent insurance is appropriate in some instances.
  • Moneyville (Toronto Star) – November 2011. Reporter Robb Engen talks about how much life insurance is enough, and quotes Glenn Cooke extensively.
  • Globe and Mail – October 2011, Globe and Mail sources Glenn Cooke for technical information on term life insurance renewals.
  • CBC News – October 2011, CBC News publishes an article on Disability Insurance, quoting Glenn Cooke on alternative options to group employee benefts.
  • Your Money – May 2011, (Sympatico Finance) quotes Glenn in an article title “Six things you need to know about life insurance, and references our calculators.
  • Canadian Finance Blog – Spring 2011, Canadian Finance Blog publishes an article by Glenn Cooke with tips on how to save money on life insurance.
  • MoneySense Magazine – December 2010, MoneySense magazine publishes “Run for your Life” that quotes Glenn extensively. The article discusses the domino effect where one company raises their rates and others follow shortly, and how this is expected to impact permanent insurance premiums in late 2010 into 2011.
  • 1310 News Radio Ottawa – December 2010, 1310 News Radio Ottawa interview Glenn Cooke for his comments on Canadians not buying enough life insurance.
  • Today’s Parent magazine – Fall 2010, Today’s Parent magazine quotes Glenn Cooke on an article on financial review for Canadian families.
  • Million Dollar Journey – September 8, 2011, popular online financial journal publishes an article by Glenn Cooke titled “Is your life insurance policy about to implode?”. The article discusses how the recent stock market crash has caused problems with many Canadian’s life insurance policies.
  • Gail Vaz-Oxlade – September 8, 2010, Gail Vaz Oxlade (star of TV shows ‘Til Debt do Us Part and Prince$$) publishes a three part series on life insurance authored by Glenn Cooke. The articles provided an easy to understand primer on life insurance needs for Canadian families with dependents.
  • CBC News – February 23, 2010, references our mortality calculator in an article on Canadian life expectancy. Our life expectancy calculator contains historical data going back to 1801 and was developed with the assistance of an actuary.
  • Canadian Capitalist – 2008, Prominent financial blogger Canadian Capitalist publishes an article by Glenn on how to calculate the amount of life insurance one needs.
  • Investment Executive – 2007, Investment Executive magazine quotes Glenn Cooke on online life insurance in Canada.